Communicating with Power Series: Persuasive Appeals
Product Code: poco02 Time: 1.0 hour(s) CEUs: Available

Summary:
This course covers constructing a persuasive communication using an emotional, character, or logical appeal. More specifically, it covers constructing an emotional appeal to alter your audience's feelings, developing a character appeal through credentials, performance, excellence, and principles, as well as creating a logical appeal using a major premise, minor premise, and conclusion.

Objectives:

  • Describe the three types of persuasive appeals
  • Construct an emotional, character, or logical appeal
  • Determine when each appeal type is most appropriate


Topics:

  • Emotional appeals
  • Character appeals
  • Logical appeals

Technical Requirements:
P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Minimum screen resolution 800x600, Internet Explorer 5.5 or higher; Windows Media Player 9.0 or higher; Flash 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Javascript, DHTML and cookies enabled; Sound card with speakers or headphones strongly recommended.

Copyright Information:

Trademark Information:
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Terms of Use:

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